Diploma in Fitness Management
WHAT YOU WILL STUDY

Course Overview

01

Business Skills for Personal Trainers

Develop business planning, legal, marketing, organisational and occupational health and safety skills.

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COURSE CONTENT

Course Modules

Chapter 1 - Undertake small business planning

Business Plan

Internal Business Analysis

Financial Planning

S.W.O.T Analysis

External Market Environment

Chapter 2

Legal Requirements and Risk Management

Business Structures

Legislation & Regulatory Requirements

Complying with the Law

Protecting Yourself and Your business

Commercial Premises

Chapter 3 - Small Business Marketing

Analyzing Your Customers and Market

Marketing analysis of your Business

Promoting your business

Setting Objectives

Planning around the Marketing Mix

Implementing the Marketing Plan

Chapter 4 - Organizational Objectives

Policies and Procedures

Undertake daily Work

A Client Focused Approach

Adapting Work Practices to Meet Client Needs

Chapter 5 - Occupational Health and Safety

Rights and Responsibilities of Employers and Employees

General Occupational Health and Safety Considerations

Risk Management Terminology and Processes

Chapter 6 - Detailed Fitness Club Processes

Processes to Follow

KPA – Sales Staff

KPA - Trainers

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Structured LearningClear and organised course content
Industry RelevantPractical knowledge for the fitness industry
Expert GuidanceSupport to help you succeed
Flexible LearningStudy at your own pace
Practical KnowledgeIndustry focused training
Ongoing SupportWe're here to help you succeed

Course content is subject to change. Please enquire for the most up to date information.